Book Collide

Unlock Creativity Through the Power of Conflict
"Conflict is the primary engine of creativity and innovation. People don’t learn by staring into a mirror; people learn by encountering differences."
– Ronald A. Heifetz

Meet “Collide: Embracing Conflict to Boost Creativity”
A transformative guide by Tay Guan Hin that shows you how to harness conflict as a tool for creativity, collaboration, and groundbreaking innovation.
Packed with 120 black-and-white illustrations, exclusive interviews with global creative leaders, and actionable strategies, “Collide” provides a clear roadmap to help you overcome challenges and unlock your creative potential.
Who Is This Book For?
Creative Leaders
Looking to spark innovation in their teams.
Entrepreneurs
Seeking fresh ideas to solve complex challenges.
Executives
Navigating high-stakes decisions and team conflicts.
Anyone Ready to Grow
By embracing differences and driving creative breakthroughs.
What You'll Gain
Practical Tools
Transform challenges into opportunities with actionable strategies.
Techniques to Foster Innovation
Learn to merge conflicting ideas and generate breakthrough insights.
Insights from Industry Leaders
Navigate creative conflicts through expert perspectives and real-world experiences.
A Visually Engaging Guide
Simplify complex concepts through 120 illustrative diagrams and visual explanations.
Inside the Book
Visually Guided Learning
Over 120 hand-drawn illustrations that bring concepts to life and guide you through the art of creative conflict.
Learn From Global Innovators. Exclusive interviews with:
Fredrik Haren
Creativity Explorer, Best-Selling Author

Valerie Madon 
CCO, APAC McCann Worldgroup

Joe Braithwaite
Google, Head of Creative Works, Southeast Asia

Merlee Jayme:
Founder of The MISFITS CAMP, and Former Chief Creative Officer at Dentsu Creative APAC.

Praise for “Collide”
🌟 Paul Kemp-Robertson​​ 
“It’s not just a book about ideas; it’s a roadmap for implementing them. Guan presents a compelling case for the indispensable role of innovation in life and work.”
🌟 Doerte Spengler-Ahrens
“This book opens up completely new worlds—an enlightening masterpiece for creative people.”
🌟 Andrew Robertson
“Collide is more than a guide; it’s an invitation to break the barriers to our creativity. And when I say ‘break’, I mean ‘break’.”
🌟 Troy Ruhanen
“Collide empowers readers to harness their creativity in groundbreaking ways. A must-read for innovators everywhere!”
add full job description- but simplify the quote easier to read

Why “Collide” Stands Out
1️⃣ Actionable Insights: Learn proven techniques you can implement immediately.2️⃣ Expert Endorsements: Trusted by global leaders in creativity and business.3️⃣ Broad Appeal: Designed for leaders, innovators, and anyone ready to level up their creativity.4️⃣ Engaging and Visual: Unique illustrations make complex ideas easy to understand and apply.

Special Offer for Readers
Order Now and Get Access to a FREE Bonus:
✨ "Conflict-to-Creativity Toolkit" – A downloadable guide with exercises to turn challenges into creative opportunities.
🛒 Buy on Amazon
Direct purchase through leading online bookstore
📦 Hardcover Edition
Premium physical book for collectors and serious readers
📖 Paperback Option
Lightweight and portable reading experience
💻 Kindle Version
Instant digital access on all your devices
Order Your Copy Today!
What's Your Creative Conflict Style?
[Take the Quiz] to uncover your approach to challenges and learn how Tay Guan Hin's Collide can empower you to turn conflict into opportunities for innovation.
1: Team Meeting Responses
A. I avoid speaking up to keep the peace.
B. I actively debate to defend my ideas.
C. I listen to all perspectives before responding.
D. I look for compromises that everyone can agree on.
E. I challenge others to think differently, even if it causes tension.
2: Creative Problem Solving
A. Take a break and hope inspiration strikes later.
B. Push through, even if it's frustrating.
C. Seek feedback from your team or peers.
D. Find a new angle that benefits everyone involved.
E. Embrace bold, unconventional ideas—even if they seem risky.
3: Receiving Criticism
A. I take it personally and avoid situations where I might be criticized.
B. I defend my work passionately, even if I disagree with the feedback.
C. I value constructive criticism and use it to improve.
D. I try to balance criticism with everyone's input to find common ground.
E. I embrace criticism as a way to challenge myself creatively.
4: Managing Team Conflicts
A. I try to avoid getting involved and hope the conflict resolves itself.
B. I step in and make my stance clear, even if it escalates.
C. I listen carefully to both sides and mediate the discussion.
D. I encourage collaboration to find solutions that suit everyone.
E. I use the conflict as a springboard for creative breakthroughs.
5: Attitude Toward Risk
A. I avoid risk—it's better to stick to what's safe and proven.
B. I'm willing to take risks, but only if I can control the outcome.
C. I take calculated risks after consulting my team.
D. I aim for ideas that minimize risk but still push boundaries.
E. I believe the biggest risks lead to the biggest rewards, even if they're uncomfortable.
Results:
Mostly A's: The Peacemaker
You prioritize harmony but may avoid conflict at the expense of creativity. Collide can help you see how conflict can be a tool for growth.
Mostly B's: The Defender
You're passionate about your ideas but may resist other perspectives. Collide can show you how to harness debates for innovation.
Mostly C's: The Listener
You value feedback and collaboration, but you might hold back bold ideas. Collide will teach you to balance harmony with disruptive thinking.
Mostly D's: The Negotiator
You aim for win-win outcomes and excel at managing diverse opinions. Collide will inspire you to embrace tension as a creative driver.
Mostly E's: The Challenger
You thrive on pushing boundaries but may overlook the need for balance. Collide can help you harness conflict constructively for breakthrough ideas.
How did you score? Share your style below and let's discuss how you can transform challenges into opportunities!
Meet the Author: 
Tay Guan Hin
As the first Asian Cannes Lion Jury President for Outdoor, Tay Guan Hin is a globally recognized creative leader with decades of experience working on campaigns for major brands. "Collide" brings his expertise, insights, and passion for creativity into an actionable guide for innovators worldwide.
Order Now and Embrace the Power of Collide!
Don't Wait—Unlock Your Creative Potential Today!
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Collide: Embracing Conflict to Boost Creativity
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