Fractional Creative Director
Attention Marketing Directors:
Big-Brand Expertise Without the Big Agency Price Tag
Elevate your brand’s strategy, visuals, and campaigns with an award winning Hall of Fame Fractional Creative Director who combines hands-on leadership with cost-effective solutions.
Driving Growth for Global Innovators and Iconic Brands
Visa, Unilever, HSBC, Abbott, etc
Cohesive Brand Identity
Create a standout Brand identity that makes your company instantly recognizable.
Strategic Campaigns
Develop campaigns that captivate, convert, and deliver measurable ROI.
Expert Creative Oversight
Provide strategic project management without the overhead of a big agency fees.
Your Challenges May Sound Like This:
😞 Inconsistent Visuals
"Our visuals and messaging feel inconsistent and uninspired."
😞 Freelancer Chaos
"We're overwhelmed trying to manage freelancers and align our creative strategy."
😞 Low Impact Campaigns
"Our campaigns lack the impact needed to drive results."
😞 Resource Limitations
"We're stuck between high-cost agencies and limited internal resources."
But what if you had a creative partner to turn these challenges into opportunities?
Why Hire a Fractional Creative Director Instead of an Agency?
When it comes to elevating your brand, the choice between a fractional creative director and a traditional agency can make all the difference. Here’s why this hybrid model might be the smartest investment for your business:
What You'll Gain:
✨ A cohesive brand identity
That reflects your goals and values.
✨ Strategic creative leadership
That aligns with your campaigns.
✨ High-impact visuals and messaging
Designed to captivate your audience.
✨ Access to big-brand expertise
Tailored to your business.
How the Fractional Creative Director Service Works
1
Vision Workshops
Collaborative sessions to uncover your brand’s core values, mission, and audience expectations.
2
Brand Personality Definition
Pinpoint the tone, style, and emotional connection your brand should evoke.
3
Market Positioning Analysis
Understand how your brand stands out in the market and where you can create the most impact.
4
Goals and Metrics Alignment
Define measurable objectives and key performance indicators (KPIs) to track success, such as:
- Engagement (e.g., social media interactions, website traffic)
- Conversion (e.g., lead generation, sales)
- ROI (e.g., cost-per-lead, campaign ROI, and customer acquisition cost)
1) Strategic Visual Language Development.
Build a unique and consistent visual identity that communicates your brand personality.
Deliverables Include:
● Sales deck templates
● Proposal/pitch deck designs
● Email newsletter designs
● Social media graphic templates
● Whitepaper layouts
● Webinar/digital event frameworks
2) Oversight and Development of Visual Assets.
Ensure all creative assets are cohesive and aligned with your brand strategy.
How It Works:
● Collaborate with small agencies or freelancers to create illustrations, iconography, and other graphics.
● Provide expert direction and references to maintain quality and consistency.
3) Campaign and Messaging Strategy.
Drive results with well-defined messaging strategies for product launches or new market entries.
Deliverables Include:
● Messaging strategies aligned with your overall brand voice.
● Creative concepts to maximize engagement and ROI.
● Campaign frameworks to guide execution.
Why this works: Proven 7-Step Framework
C- Context
Understand the context of the situation.
O- Opportunity
Spot the Opportunity
L- Learn
Learn from your competitors
L- Leverage
Leverage Tech
I- Idea
Collide with different Ideas
D- Develop
Develop many ideas to test
E- Execute
Execute the final Idea and Prepare for market
How the Fractional Creative Director Service Works
Discover Your Creative Conflict Style Quiz
What's Your Creative Conflict Style?
Take the Quiz to uncover your approach to challenges and learn how Tay Guan Hin's Collide can empower you to turn conflict into opportunities for innovation.
Take the Quiz to uncover your approach to challenges and learn how Tay Guan Hin's Collide can empower you to turn conflict into opportunities for innovation.
Quiz Questions
1: How do you typically respond to differing opinions in a team meeting?
A. I avoid speaking up to keep the peace.
B. I actively debate to defend my ideas.
C. I listen to all perspectives before responding.
D. I look for compromises that everyone can agree on.
E. I challenge others to think differently, even if it causes tension.
B. I actively debate to defend my ideas.
C. I listen to all perspectives before responding.
D. I look for compromises that everyone can agree on.
E. I challenge others to think differently, even if it causes tension.
2: When you're stuck on a creative problem, what's your go-to approach?
A. Take a break and hope inspiration strikes later.
B. Push through, even if it's frustrating.
C. Seek feedback from your team or peers.
D. Find a new angle that benefits everyone involved.
E. Embrace bold, unconventional ideas—even if they seem risky.
B. Push through, even if it's frustrating.
C. Seek feedback from your team or peers.
D. Find a new angle that benefits everyone involved.
E. Embrace bold, unconventional ideas—even if they seem risky.
3: How do you feel about receiving criticism on your work?
A. I take it personally and avoid situations where I might be criticized.
B. I defend my work passionately, even if I disagree with the feedback.
C. I value constructive criticism and use it to improve.
D. I try to balance criticism with everyone's input to find common ground.
E. I embrace criticism as a way to challenge myself creatively.
B. I defend my work passionately, even if I disagree with the feedback.
C. I value constructive criticism and use it to improve.
D. I try to balance criticism with everyone's input to find common ground.
E. I embrace criticism as a way to challenge myself creatively.
4: How do you manage conflicts between team members?
A. I try to avoid getting involved and hope the conflict resolves itself.
B. I step in and make my stance clear, even if it escalates.
C. I listen carefully to both sides and mediate the discussion.
D. I encourage collaboration to find solutions that suit everyone.
E. I use the conflict as a springboard for creative breakthroughs.
B. I step in and make my stance clear, even if it escalates.
C. I listen carefully to both sides and mediate the discussion.
D. I encourage collaboration to find solutions that suit everyone.
E. I use the conflict as a springboard for creative breakthroughs.
5: What's your attitude toward risk in creative projects?
A. I avoid risk—it's better to stick to what's safe and proven.
B. I'm willing to take risks, but only if I can control the outcome.
C. I take calculated risks after consulting my team.
D. I aim for ideas that minimize risk but still push boundaries.
E. I believe the biggest risks lead to the biggest rewards, even if they're uncomfortable.
B. I'm willing to take risks, but only if I can control the outcome.
C. I take calculated risks after consulting my team.
D. I aim for ideas that minimize risk but still push boundaries.
E. I believe the biggest risks lead to the biggest rewards, even if they're uncomfortable.
Quiz Results
Results:
- Mostly A's: The Peacemaker
You prioritize harmony but may avoid conflict at the expense of creativity. Collide can help you see how conflict can be a tool for growth.
- Mostly B's: The Defender
You're passionate about your ideas but may resist other perspectives. Collide can show you how to harness debates for innovation.
- Mostly C's: The Listener
You value feedback and collaboration, but you might hold back bold ideas. Collide will teach you to balance harmony with disruptive thinking.
- Mostly D's: The Negotiator
You aim for win-win outcomes and excel at managing diverse opinions. Collide will inspire you to embrace tension as a creative driver.
- Mostly E's: The Challenger
You thrive on pushing boundaries but may overlook the need for balance. Collide can help you harness conflict constructively for breakthrough ideas.
How did you score? Share your style below and let's discuss how you can transform challenges into opportunities!
Ready to Transform Your Brand?
Don’t let limited resources hold you back. Elevate your brand’s strategy, visuals, and messaging with a Fractional Creative Director who gets results.
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